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The Small Business Start-Up Workbook

Phil Marriot: Win FM

Fledgling entrepreneurs will learn how to:

· Develop, research and plan "the idea"

· Design and create the right products and services

· Define the target audience and understand its needs

· Secure finance and manage cash flow and accounts

· Create a winning brand and marketing message

· Gain and retain customers

· Achieve competitive advantage

· Make your business ethically and socially responsible

· Plan, create, launch and promote the business website

· Manage the business and your time

The Small Business Start-Up Workbook offers a distinctive approach to small business start-up. Avoiding the traditional business plan mantra and textbook approaches churned out by business school curriculum, The Small Business Start-Up Workbook weaves together real-life case studies and practical exercises, interspersed with expert advice from leading UK entrepreneurs.

Discover what business icons like Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, and Simon Woodroffe would have done differently, what their biggest mistakes have been and what they've learnt as they reveal their best and worst decisions and contribute their tips for succeeding in business.
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