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Monarch links up with club giant Hed Kandi to launch flights to Ibiza
flyfabulousflymonarchflykandi

• Throughout the partnership, Monarch will be branding all Hed Kandi marketing material for UK and Ibiza activity as well as within all UK CD releases plus the creation of a special summer sampler CD which will be distributed in Ibiza
• Additional cross media promotion within Hed Kandi radio shows and on the new IPTV channel, Kandi Vision

Commenting on the partnership, managing director of flyMonarch.com, Liz Savage said, "We are very excited to be introducing services to Ibiza this summer and to be partnering with Hed Kandi to support them. We've adapted our marketing strategy to target the youth market for the first time and by partnering with such a stylish and credible club brand and communicating with their party goers through their channels and in their events, Monarch will quickly be able to establish itself as a leading carrier to Ibiza, offering low fares and a stylish service.

"The makeover of a Boeing 757 is also hugely exciting for Monarch and an industry first - it being the first time that the airline has ever displayed a music brand on the exterior of its aircraft."
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