PACHA NEW YORK TO LAUNCH THIS DECEMBER...

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• PACHA NEW YORK TO LAUNCH THIS DECEMBER...

Pacha is one of the most famous nightclub brands in the world and attracts celebrities and beautiful party people from around the globe. Pacha are now planning to bring their own blend of glamorous clubbing to New York, which will see Pacha owners Hugo and Panchi Urgell join forces with Superstar DJ and Subliminal supremo Erick Morillo.

Erick is one of the most in demand and instantly recognisable DJ's in the world and is a self proclaimed workaholic who approaches everything he does with an unrivalled work hard play/play hard mentality. He has been drawing unprecedented crowds at Pacha's flagship club in Ibiza for 13 years and his Subliminal Sessions nights have gone from strength to strength, with a whole host of superstars wanting a piece of the action including P. Diddy, Tommy Lee and Naomi Campbell.

Erick's relationship with Pacha has given him an understanding of what is important to the Pacha brand, which coupled with his knowledge of New York nightlife, make him the ideal choice to help spearhead the move. Armed with the expertise of Eddie Dean (Discotheque & Tiki Room) and New York's only Alpha Dynacord sound system imported from Germany, Pacha is truly in a class of its own. 'It's a natural progression for me and is something I want to devote energy to' Enthuses Erick, who will take up residency behind the turntables at the new venue on a monthly basis.

'It has been the dream of the Pacha brand to open a New York venue' says Pacha's Danny Whittle. 'We believe New York is the spiritual home of discos and nightclubs and we are excited to part of this great history'. The Venue itself is situated on the same site as the prestigious Sound Factory and will be a beautifully designed, multilevel space with a visual mix of Ibizan and New York style with plans for a roof terrace in 2006. New York's Pacha will redefine exclusivity by featuring a private VIP floor with it's own entrance areas with opulent décor while providing impeccable service. Says Eddie 'Pacha NYC will be able to offer the ideal space to host an intimate, corporate or colossal event. As a brand, we will be able to offer an experience and we are excited to be part of that great history.'

After 36 years Pacha has come along way since Ricardo Urgell founded the club in the seaside town of Sitges. Pacha has since evolved into a global lifestyle brand that encompasses a hotel, restaurants, a record label, radio station, magazine, merchandising and more than 20 franchises worldwide from Barcelona to Buenos Aires and Majorca to Marrakech. 'Pacha is a brand that has distinguished itself from other nightlife venues and has limitless possibilities' Says Morillo. 'They effortlessly put VIPs and celebrities in the same room as clubbers and that's what we want to achieve in New York.'

Pacha will be boldly irreverent, unerringly glamorous and eternally chic - prepare to be seduced.

Listen to Dance Playlist - 01-08-2010

Also See: ilikemusic.com

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