Estelle Biography

"I can't see myself straight rapping on a track with no melody. To me that's boring. But I'm not one to pussyfoot around. If I gotta say something, I say it. I can also be raw and aggressive, you need to be sometimes."

The album's breadth demonstrates just how far the hopeful MC from West London has developed over the past couple of years. But it hasn't been easy. With the high rate of young urban acts hyped up before disappearing without trace, anyone who hopes to sustain their career has to make sure they've got their plan locked down from the get-go. "People need to understand this is a business and get educated about it. I learnt a lot. You need to get involved in everything unless you want to be taken for a ride. The label business is a whole different ball game. Don't get involved unless you are ready and you know what you are getting into. You don't just sign a deal and that's it. All that's nothing if you haven't got your business sense sorted. It's really no different from hustling on the streets. It's about knowing the game, demanding what you are worth and selling yourself."
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