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Estelle - Get Lippy

Pop sensation and chart topper, Estelle, launched Get Lippy a The Body Shop & MTV Networks UK & Ireland campaign, aimed at increasing awareness of HIV/Aids amongst 15-24 year olds.

While many young people believe HIV will never touch their lives, globally over 40 million people live with HIV and AIDS. Shockingly, half of all new HIV infections are among young adults under 25.

A decline of awareness surrounding HIV prevention has been a contributing factor for the expanding epidemic in this age group, and the motive behind The Body Shop and MTV Networks UK 10 week 'Get Lippy' campaign, and sale of new Limited Edition Guarana Lip Butter (RRP: £5.00)[2]. All proceeds from every Guarana Lip Butter sold goes directly to the Staying Alive Foundation[3], funding HIV awareness and prevention for young people around the world.

Estelle and other celebrities including Annie Lennox have stepped in to help make 2008 the year for everyone to 'Get Lippy' and start talking about HIV prevention.

Young Brits have 'aware but don't care' attitude to safe-sex and a new study reveals 16-24 year olds are casual about sex and protection.

New research today reveals that while young people in Britain are happily sowing their wild oats a shocking number still have unprotected sex, despite HIV and AIDS topping their list of worries when it comes to sex .

The study commissioned by The Body Shop and MTV Networks UK & Ireland reveals 63% of sexually active 16-24s admit to having had unprotected sex and a third (33%) of these have had unprotected sex with 2 or more partners. It appears that women aged 16-24 in the UK feel that it is the man's responsibility to carry a condom, with only 15% of women saying that they do carry one .

The research unveiled that more than half (53%) of 16-24s say that they have had casual sex - with someone whom they are not dating, and more than half (56%) say they would bed their date on or before the third date, - the third date now more commonly known as "the sex date".

The survey supports the launch of The Body Shop and MTV 'Get Lippy' UK campaign to raise awareness and prevention of HIV and Aids amongst 15-24 year olds. The campaign will also be raising funds through the sale of The Body Shop Limited Edition Guarana Lip Butter for the Staying Alive Foundation to finance HIV and AIDS educational projects .

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Related links:

1. Estelle chats to I Like Music
2. Estelle - American Boy
3. Estelle - Wait A Minute (Just A Touch)
4. Estelle Biography