Estelle - Get Lippy
Pop sensation and chart topper, Estelle, launched Get Lippy a The Body Shop & MTV Networks UK & Ireland campaign, aimed at increasing awareness of HIV/Aids amongst 15-24 year olds.
While many young people believe HIV will never touch their lives, globally over 40 million people live with HIV and AIDS. Shockingly, half of all new HIV infections are among young adults under 25.
A decline of awareness surrounding HIV prevention has been a contributing factor for the expanding epidemic in this age group, and the motive behind The Body Shop and MTV Networks UK 10 week 'Get Lippy' campaign, and sale of new Limited Edition Guarana Lip Butter (RRP: £5.00)[2]. All proceeds from every Guarana Lip Butter sold goes directly to the Staying Alive Foundation[3], funding HIV awareness and prevention for young people around the world.
Estelle and other celebrities including Annie Lennox have stepped in to help make 2008 the year for everyone to 'Get Lippy' and start talking about HIV prevention.
Young Brits have 'aware but don't care' attitude to safe-sex and a new study reveals 16-24 year olds are casual about sex and protection.
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