- Mon, 2011-03-07 11:26
Hurts are no strangers to the melodramatic. They have, in fact, built their fledgling career on it. Arriving in a cloud of mystery, well-tailored suits and cinematic videos brimming with elegant women, stylish men and imposing locations, the duo of Theo Hutchcraft and Adam Anderson are not afraid to be aesthetically ambitious.
Their new single, Sunday, is no different. Musically it is camp and overblown, just as we would expect from Hurts. Its thudding, eurodance bassline is wrapped up in assertive strings and haunted piano as Hutchcraft bemoans lost love and solitude. The video is equally extravagant and over-the-top. The usual earthy colours saturate the scene as Hutchcraft cradles a deceased lover post-car crash in snowy Romania. Then, suddenly and inexplicably, he finds himself in an orange world populated by expressionless women playing sci-fi instruments around his departed dame, who appears to be dressed predominantly in cling-film. It’s an odd series of events, and in the end it turns out to be the driver’s fault; we won’t ruin it by telling you how or why, largely because we couldn’t even if we wanted to.
Delightfully barmy stuff from the ever eccentric pair of synth-poppers.
