THE NOTORIOUS B.I.G

Having shaped the style and grooves of early '90s new jacks Mary J. Blige and Jodeci while he was still an intern at Uptown, Puffy dug the dangerous visions on the demo of the 6'3", 200-plus-pound wordsmith. Taking Biggie from Brooklyn rock slinger to worldwide rock star would be no easy task, but Puffy was anxious. Whetting the public's appetite with the club banger "Party & Bullshit" from the "Who's The Man" soundtrack, in 1992, Biggie and Puff's shared vision of bringing Big's music to the masses, seemed to be taking shape. But that dream would damn near collapse the following year when Uptown Records CEO Andre Harrell fired Puffy.

Puffy, seeing the set back as an opportunity to take their dream to the higher level, next teamed-up with veteran music legend Clive Davis and his Arista Records. There the prophetic Puff Daddy officially launched Bad Boy Records, a label that would come to mean as much to hip-hop in the '90s as Def Jam, Tommy Boy or Cold Chillin' had meant the decade before. Though folks on the street would laugh that the lanky man with the master plan had not signed the most attractive MCs in history, as usual, Puff would have the last laugh with the signing of Craig Mack and B.I.G.
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