BUBBA SPARXXX - The Charm

Bubba's sophomore album, Deliverance, was just that: a highly introspective look at life in rural America that cut to the heart of who Bubba Sparxxx is. Produced by Timbaland, the album married country and hip-hop perfectly, with pounding beats and heavy bass supporting fiddles, harmonicas, and plenty of twang. Critics in and out of hip-hop lauded the album as a major milestone in hip-hop, calling it everything from daring to ingenious, and crowning Bubba as one of the South's greatest lyricists.

But while the LP scored big with hip-hop's cultural elite, it failed to reach its full commercial potential due to turmoil at Interscope that prevented the label from fully marketing the album. To add insult to injury, shortly after the release of the album, Beat Club and Timbaland's relationship with Interscope dissolved and suddenly Bubba was without a label.

Enter fellow well-respected southern MC, OutKast's Big Boi, and his brand new label, Purple Ribbon Records (distributed through Virgin Records).

"I bumped into Big over in London and he just asked what was up with 'Deliverance,'" Bubba recounts. "He said, 'Man, they dropped the ball on your project! What happened?' So we kinda got into everything and he started telling me what he had going on with the Purple Ribbon situation."
page << 1 2 3 4 >>