Jaja - Boss Of The Bosses
Jaja - Make It SnowJaja - Street Boys
Shawn Corey Carter aka, Jay Z is a multi-platinum recording artist with 50 million records sold worldwide and is one of the most financially successful, and famous hip hop artists to come out of America.
Originally from Marcy Houses housing project in the Bedford-Stuyvesant neighbourhood of Brooklyn, Jay Z made it from hoodlum to Hollywood and is now the voice of the youths, using his music and story to encourage, educate and entertain everyone.
Elijah Kerr aka JaJa is the voice of the underground scene, with thousands of supporters, from the notorious Angell Town estate in Brixton, London. He was the leader of London's most notorious gang PDC which he has now converted into a leading independent record label, and is now ready to release his music to a mainstream audience.
Using his invaluable experience of being the founder of one of the most notorious gangs in the UK - The Peel Dem Crew or PDC, JaJa has profoundly turned his life upside down to ensure the young impressionable minds of today don't follow the same path of self destruction.
Elijah was born in Birmingham in the early 1980's and moved to Brixton, south London in the early 1990's - family turmoil and lack of social benefits, led to his arrival into what was one of the most dangerous estates of London, Angell Town - aged only 8.
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Alicia Keys: ilikemusic because... it makes you feel!
Del: ilikemusic because... music is life
BERNARD: ilikemusic because... IT MAKES ME RELAX GET ENJOYED AND HAVE A PIECE OF MIND AND FUN
Hugo, The Maccabees: ilikemusic because... I just do. I’ve always liked music. It’s just my thing.
Steve, Hard-Fi: ilikemusic because... Life is not worth living without it. Everything else could disappear, but music is the one thing that always remains with me throughout my entire life.
Kevin Michael: ilikemusic because... I’ve been singing my entire life. I cannot go without listening to it or singing for a day. I wake up to it, I go to sleep to it, I am music.
Alison Moyet: ilikemusic because... No one gets to choose mine for me.
Sharleen Spiteri: ilikemusic because... it takes me to places that life can't
Chuck, Simple Plan: ilikemusic because... It was always a way to escape whatever problems I was going through; whatever trouble I had, I could just put on a record or a song and feel better right away and I hope that our music can have the same effect on our fans.