DJ Steve Sutherland chats to I Like Music
At points you can catch me on national TV crying with laughter because some of it was so bad, hysterically. I mean, they had the talent but they overcompensated. This is about scaling it right. The judges know what they're looking for. Don't think I've got to be the next Beyonce, Eminem or Lemar; it's all about being you, but bringing talent to the forefront.
This is the second Hugo Urban Rules, and there will be more after this, so it's about bringing everything to the forefront and making people get involved.
ILM: You can no doubt teach the next generation quite a lot. You yourself must have also learned a great deal over the years from your peers. I read that PDiddy was giving you some advice about finding the right balance in terms of spotting talent. What else have you learned from the likes of PDiddy, Jay Z et al?
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Del: ilikemusic because... music is life
Ricky Cole (ricksta productions): ilikemusic because... it lets me express the way iam,and how i stand in life,my music is me!
Craig David: ilikemusic because... It’s all me
Chuck, Simple Plan: ilikemusic because... It was always a way to escape whatever problems I was going through; whatever trouble I had, I could just put on a record or a song and feel better right away and I hope that our music can have the same effect on our fans.
Kano: ilikemusic because... It brings people together. It makes people smile and dance, it makes people happy. I like the energy it gives off.
Desyn Masiello: ilikemusic because... It saved my life!
Scott, Thin Lizzy: ilikemusic because... It lets my adrenalin start pumping, it gets aggression out, and sometimes I can actually get emotional with it. There are many reasons why I like music.
Keane: ilikemusic because... It’s the way we express ourselves