• 
• 
• 

DJ Steve Sutherland chats to I Like Music

ILM: It must give you the confidence to know you're doing something right.

STEVE: Well, hopefully I'm doing something right, when the calls stop coming and you don't want to speak to me anymore, I'll have a problem.

It's like when DJs say, 'I played here and I played there,' and I say, 'so you've been to Australia once, but how many times have you been called back?' I believe that if I go to Australia to DJ or the states to DJ, I'll get repeat bookings, repeat work and that's the name of this game. You've always got to be in people's mindset all the time. Going there once, it's no big deal, but I've been playing Pacha Ibiza for three years now, and I've been in Ibiza for six years.

ILM: So it's all about longevity?

STEVE: Definitely.

ILM: HUGO are investing in the whole culture of youth and urban music. What's your role with Hugo Urban Rules? What tips do you have for young artists, DJs and producers just starting out on making it in the industry?

STEVE: Hugo Urban Rules is a chance for people to get involved in performing for free, to get involved in something that could really make a difference to themselves. A lot of aspiring artists ask me, 'how do I get into the industry, I've tried so long, I've sent my demos in, Hugo Urban Rules is not just about people going on stage and singing or watching Amy Winehouse, its about people being involved in the workshops that are happening the day before and meeting music industry dons like Mervin Linn who works at Sony BMG.

He's responsible for Usher, Beyonce, Justin. This guy knows his stuff; he really is a don in the music industry. He's going to be doing the workshops on a face to face basis, not in front of 1000 people in an auditorium. I'll be one of the judges also.

• 
• 
• 

Related links:

1. www.hugofragrances.com
2. Hugo Urban Rules Phase II: Amy Winehouse, Jay Sean
3. SWAY chats to I Like Music
4. Terri Walker chats to I Like Music