Groove Armada chat to I Like Music

ILM: Regarding LoveBox festival, it must be fifth one this year, what do you think makes LoveBox stand out as a festival? I hear the vibe is lovely.

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TOM: I think it's a lot to do with the group of people who run it; they're well-schooled in the whole festival experience. There's this guy called Tim Harvey who you've got to give a lot of credit to, he's been involved with things like the Glade at Glastonbury, and he's just got a real feel and a real love for it, for getting those little details right. So, when you put it all together you're up for a beautiful day, and he does that really well. There's a lot of love and passion in it from the guys who run the event now and it really feels like it's getting there. There are always bands you wish you could book, but you just can't really, unless you're like O2 Wireless and you've got bottomless pockets. I mean there are basically three promoters who run all the major festivals in the UK, and if you're not in with them, it's hard, (which we're not, which is annoying). So, you need to think about things and try and be clever and pull out the odd little coup, like having the B52s for the first time in 14 years, that's a coup, or having a band like the Presets on a label like Modular who are an uber cool band. You've got to try to pull of a few little coups like that. I mean you're not going to be able to get the White Stripes, but that's life.
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