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Jay Sean chats to I Like Music


ILM: So you had fun, creative control and expressed yourself in the most natural way?

JAY: Yeah, exactly.

ILM: The video Ride has been viewed over 500,000 times on YouTube in a little over 4 weeks. Tell us a bit about the video? Do you have input into it?

JAY: Yeah for sure. Even when I was writing the song, I knew how I wanted the video to look. I was writing the story. When I write songs I always imagine the video as well. So I said to the guys, 'let's shoot the thing in Movida', there can't be anything more real than that, and that's exactly what happened. I talked to the video director and, in terms of the colour schemes, I wanted it to be golds and blacks and browns and beige, all those tones I'd imagined in my head as the warmth of the video. So I was lucky enough to have massive input into the video but, ultimately, these guys delivered a great video and came up with some really cool ideas regarding the way it was going to be shot to make it more cinematic.
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Jay Sean 2008

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