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SWAY chats to I Like Music


Now he's proof that, to suceed, as long as you have the talent, dedication and skills, you don't even need to be signed to another label if you can secure a major distributor deal.

Fast forward to 2006 and Sway's This Is My Demo album, for which Sway produced half of the 14 tracks himself, was one of 12 nominated for the highly credible Nationwide Mercury Music Prize and last year Sway beat 50 Cent to a MOBO.

We caught up with SWAY to find out more about his involvement in Hugo Urban Rules, a new initiative to showcase and train future talent, and discuss his music, his DIY ethic and how it feels to beat the likes of 50 Cent to a MOBO while unsigned.

"I like music because… it's gonna make me rich one day!"
SWAY

ILM: You're involved in Hugo Urban Rules, which is a such a brilliant initiative, educating and showcasing future talent with these workshops. And the winner gets to perform in stage with you and Sway among others and record a track. How did you get involved?
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