SWAY chats to I Like Music

SWAY: I just got approached by the company to do it, I got a proposal and I thought it was a good thing man. It wasn't an opportunity that was around for me when I was coming up, something as big as this. The end result could end up with somebody's CD, like someone's track being given away in a store such as Harvey Nicks, which is a big deal.

ILM: You spent time at school using the music department equipment. What would you say to young people thinking of getting into music? What are your biggest tips for artists coming into the industry now?

SWAY: Determination is very important. Determination and perception. Perception is equally important as determination. Even if you're on your own, you need to appear as though there's more people behind you. You need to create the illusion that you can be successful. People always accept potential. That's why people have credit cards. Potential could mean as much as the actual thing sometimes.
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