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SWAY chats to I Like Music

ILM: Speaking of digital music and the Internet. How has the internet effected your music and getting your message out there?

SWAY: It's been a really big help to me. Not having a record label means you don't have many outlets as a lot of other bands, and the majority of fans I 've got have been obtained through the Internet, people in different countries wouldn't know about me if it wasn't for downloading and Myspace has also been a really big thing recently for me as well, because I've been getting emails from all over the world, from real true fans who've followed my career for ages, but now I finally know about it. They wouldn't have no other ways of getting to me without MySpace. I sift through the emails and read them at random. There's too many to go through one by one. But some of the things I read inspire me to just want to work harder and take it to that next level.

ILM: Yeah, you can connect with people you wouldn't have had the chance to.

SWAY: Exactly. I use the internet a lot, to research what's going on. The internet is a crazy tool. I actually don't know how I'd live without it at this point.

ILM: You've toured with Dizzee Rascal and collaborated with Mitchell Brothers and others. Who's top of your collaboration list?

SWAY: Probably Madness.

ILM: That'd be awesome!

SWAY: I think that's getting more and more realistic, hopefully. Coldplay, I've done stuff with Mike Skinner. I like Mike Skinner a lot. I'm working on something with Akon at the moment and I did two tracks for Chamillionaire. I did the remix for his Rhyme And Dirty and he's done a brand new remix of my Up Your Speed track, and he's done really on it man, and this was literally a week before he won the MTV award. So I congratulated him and he congratulated me, and we've got a really good relationship going on now. Lupe Fiasco, I've done a track with him. That's available on the net right now, I think Lupe looped it.

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Related links:

1. Hugo Urban Rules
2. Nationwide Mercury Prize Album
3. Sway - Products
4. Sway - This Is My Demo