Hugo Urban Rules<br>Joe, Sway, Terri Walker & Scratch Partner With HUGO | make music

Hugo Urban Rules
Joe, Sway, Terri Walker & Scratch Partner With HUGO

HUGO Fragrances are launching a mission, in collaboration with urban music legends such as Joe, Sway, Terri Walker & Scratch, to invest in the very best and most deserving new urban music talent. The multi-faceted programme will educate, develop and showcase future Hip Hop and R&B artists from all over the UK.

HUGO Fragrances have assembled a panel of leading urban artists including Joe, Sway and industry moguls including Mervyn Lynn - VP of Sony BMG Urban, Lawrence Lartey - Contributing Editor of Touch and Hattie Collins - Editor of RWD magazine, to reach out to unheard rappers, vocalists and urban bands via a series of development workshops. These will take place in London, Manchester and Birmingham where HUGO hope to uncover the next Jay-Z, Dizzee Rascal, Jamelia or The Neptunes.

HUGO URBAN RULES goes live from the 14th August with the launch of the website, www.hugofragrances.com. Budding artists will upload their demo or post it in for consideration by the panel of ears who will sift through and invite the most deserving to workshop sessions in their area[i]. The London workshops will take place from the 23rd September[ii] whilst the Birmingham workshops are scheduled to take place in January 07 and Manchester in April 07.[iii]

The workshops have been devised to provide expert training in areas such as vocal coaching, microphone technique and stagecraft, as well as the business side of the music industry and media. HUGO URBAN RULES will use the workshops to uncover one artist from each region who will be fast-tracked to the centre of the urban music scene and provided with a framework of support to kick-start their career.

The chosen artist will benefit from a once-in-a-lifetime opportunity to perform at an exclusive concert in their area where they will warm up for a star-studded line up of urban legends. In London they will share the stage with Joe, Terri Walker, Sway & Scratch whilst a different line up will perform in Manchester and Birmingham. HUGO Fragrances will also arrange for the new artist to:

· record a track with a respected industry producer in a renowned studio
· be featured on an exclusive HUGO music CD ram-packed with hit records from some of the biggest names on the scene