SMIRNOFF Experience

On 23 April 2004, SMIRNOFF Experience launches its latest tour that will see some of the most cutting edge talent from the dance music fraternity grace venues in Sheffield, Newcastle, Manchester, Birmingham and Leeds.

SMIRNOFF Experience has been steadfast in its commitment to the dance music scene for the past five years, continually redefining perceptions of what the scene is about. This series of events aims to push the boundaries of traditional club nights by programming artists whose styles represent an emerging and eclectic underground scene that moves away from the traditional DJ format of club nights and introduces live musicians.

Working with a host of leading local promoters, SMIRNOFF Experience is programming events tailored to the dance music scene in each region, showcasing local artists that will make clubbers tune in and pay attention.

Each event will showcase a different genre of dance music spanning everything from hip hop and breaks to nu-jazz and funk:

· Funk D'Void, complete with a live band, will be performing his unique tech-house style that has made him a global success.

· Arthur Baker will display hip-hop/house/electro hybrids in his own inimitable style.
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