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Coca Cola And Apple® Team Up on Major Music Promotions in Europe
Coca-Cola and Apple® have announced a music partnership in Europe that includes major promotions in the UK and Germany and the launch of a new Coke branded music website across Europe, including the UK, Germany, Austria and Switzerland.
As part of the promotion, Coke and Apple will be giving away 70 million free songs from the iTunes® Music Store in the UK and thousands of iPods in Germany.
The new www.Coca-Cola.com/music website is a Coke branded music destination launching next week that features iTunes integration throughout, providing fans with links to music and information focused on giving fresh talent new exposure. In the UK, Germany, Austria and Switzerland unsigned artists will have a venue to upload songs, giving them potential for broad exposure on the site through artist highlights, European podcasts available on iTunes, and invitations to play at Coke sponsored European festivals.
To kick-off the partnership, live concerts will be held in the UK, Germany, Austria and Switzerland, with selected live songs and video podcasts from the performances available on iTunes and www.Coca-Cola.com/music (Coke's first foray online since they closed down mycokemusic.com)
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Kal Lavelle: ilikemusic because... it's cheaper than a therapist! ;)
Dave: ilikemusic because... Without it there wouldnt be a Global Gathering
Demi: ilikemusic because... Girl's love music.
Lee: ilikemusic because... It makes me want to rave my nut off
Scott, Thin Lizzy: ilikemusic because... It lets my adrenalin start pumping, it gets aggression out, and sometimes I can actually get emotional with it. There are many reasons why I like music.
Ciarran, The Feeling: ilikemusic because... I find it constantly inspiring and it’s a joy to listen to and a joy to play; it really is a huge part of my life.
Taio Cruz: ilikemusic because... It’s my life and it’s the air that I breathe. It calms me when I’m feeling uptight and it’s there for me when I want to party if I want to listen to something up tempo, it’s just amazing in any situation. That’s why I like music!
Mylo: ilikemusic because... It makes me feel funny
