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Coca Cola And Apple® Team Up on Major Music Promotions in Europe
"We're excited to announce this partnership with Apple," said Dominique Reiniche, president of Coca-Cola European Union Group. "Together we are creating a unique and exciting platform that gives young people a voice and allows them to refresh their music experience every day."
"iTunes has sold more than 200 million songs in Europe with 150 million songs sold in just the past year," said Eddy Cue, Apple's vice president of iTunes. "We're thrilled to work with Coca-Cola to expand the reach of iTunes and bring more great music to European fans."
Beginning later this month in the UK, 70 million song codes will be in promotional packs of Coca-Cola and Diet Coke, which will be redeemable for a free song from the iTunes Music Store. Through www.Coca-Cola.com/music participants will be able to access iTunes and redeem their codes.
Participants enter the code found on the Coca-Cola promotional label and choose any 79 pence single song from iTunes' vast catalogue of over three million songs. The Coca-Cola iTunes promotion will begin in mid-August and run for six weeks, with a five song limit per person.
In September, Coke will be giving away an iPod® and 50 songs from iTunes every hour for eight weeks in Germany at (www.coca-cola.de), Coke customers there will be able to exchange their Coke Fridge loyalty coins into free songs from iTunes. Promotions in additional countries across Europe will be rolling out in the coming months.
With Apple's legendary ease of use, pioneering features such as integrated video and podcasting support, iMix playlist sharing, seamless integration with iPod and groundbreaking personal use rights, the iTunes Music Store is the best way for Mac® and PC users to legally discover, purchase and download music and videos online. The iTunes Music Store features a selection of over 2,500 music videos, Pixar short films, and more than three million songs from the major music companies and over 1,000 independent labels.page << 1 2 >>
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simon f baker: ilikemusic because... you can transcend the confines of the material world with it, it's probably better than shagging in fact. There is virtually nothing more satisfying than when a load of chords and words suddenly come together into a song ; suddenly everything in life seems to fit and make sense once more.
fiorella: me gusta la musica porque es super
Alicia Keys: ilikemusic because... it makes you feel!
Jair Dynast: ilikemusic because... I am able to express my thoughts and ideas with a worldwide audience and make a lasting connection with the fans that relate to my music. It's a special gift to be able to share my life experiences through music and have it connect with so many people. Hopefully in many cases my music can help fans through the day, the month or the year. Blessings to all music lovers!!
Estelle: ilikemusic because... It enables me to get my feelings out and it’s borderline therapy for me. Music makes me feel.
Alfonso, The Hoosiers: ilikemusic because... Because, because, because, because, because of the wonderful things he does… I’m off to see the wizard…[singing] the wonderful wizard of oz…
Kat Vipers: ilikemusic because... There's not many other things to like.
Lee: ilikemusic because... It makes me want to rave my nut off
robbie: ilikemusic because... my friends say its cool