Converse Century Celebration
Converse, the creator of iconic shoes including the Chuck Taylor® All Star®, Jack Purcell® and One Star®, announced today that it had brought together the talents of Pharrell Williams, N.E.R.D., Santogold and Julian Casablancas as part of the brand's Century celebration. The artists recently joined forces to create a brand new, all original music track, "My Drive Thru," that will be distributed digitally free of charge to a global audience exclusively on converse.com and authorized Converse web sites around the world. The track will be released on Tuesday, June 10.
"I've always wanted to work with Julian and I'm a big fan of The Strokes. Santogold is super-talented and she cares about music so much that it's not just about sound, it's a visual aesthetic," said Pharrell Williams, the track's producer. "Working together on original music that crossed all of our inspirations was completely refreshing and I love the track. As for partnering with Converse, I only wear and support the things that I like. The Chuck Taylor is the golden goose egg."
Converse has long been associated with the worlds of music, sport, art and fashion. The brand's current Century celebration is largely inspired by its role in disrupting the status quo over the last 100 years. The Chuck Taylor shoe has been worn by musical icons ranging from Sid Vicious to current artists like Common and M.I.A.
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