Def Jam brings the ‘bling’ with Sony Ericsson and The Carphone Warehouse
Sony Ericsson and The Carphone Warehouse have teamed up with multi-million dollar, multi-platinum record empire Def Jam Records to offer customers a limited edition white and gold W910i Walkman® handset and matching MPS 75 speakers in black and gold.
These 'hip-hop heavy' handsets containing exclusive Def Jam label content will only be on sale at The Carphone Warehouse stores in the UK from 8 April 2008. This partnership is a first in the UK in terms of any major record label teaming up with a mobile phone manufacturer and offering customers a collective of exclusive content from a number of artists (on one label).
In their quest to provide customers with unique music experiences, Sony Ericsson will be preloading onto limited edition W910i Walkman® handsets audio and visual material from an assortment of chart topping Def Jam artists. The handsets will be an eye-catching white and gold exterior and would be fit for any hip-hop mogul on Def Jam records, from Kanye West to Rihanna and Mariah Carey.
As part of Sony Ericsson's mobile music partnership with the record label that defines hip-hop and RnB, consumers will be also able to enter a 'money can't buy' competition to win one-off customized W910i white and gold Walkman® handsets designed in collaboration with DefJam.
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