Def Jam brings the ‘bling’ with Sony Ericsson and The Carphone Warehouse

Dave Hilton, Head of Marketing at Sony Ericsson, UK & Ireland: "As a powerful portable music device the W910i is the perfect suitor for a Def Jam makeover. The content Def Jam has supplied looks and sounds fantastic and somehow just fits perfectly with the white and gold exterior - we're hoping it will help make the W910i a Carphone Warehouse chart-topper."

George Dymond, UK Trading Director at The Carphone Warehouse said, "Our customers regularly tell us just how much they love music. Mobile Life* research reveals that nearly 40% of people download and listen to music on their mobiles rising to well over half of young people. We are excited to bring them such a great range of Def Jam content on the W910i."

Kim de Ruiter, Commercial & New Business Manager at Mercury Music Group, the label responsible for Def Jam in the UK: "Joining our unique Def Jam artists with Sony Ericsson in this way allows us to reach a targeted audience in an interesting and relevant way, while at the same time entering a new, non-traditional music retail space to market our acts"

Def Jam Content loaded onto the handset:

VIDEOS
1) Ne-Yo - Do You
2) Fabolous f/ Ne-Yo - Make Me Better
3) Chingy - Gimmie Dat f/ Ludacris and Bobby V
4) Rick Ross - The Boss
5) Rocko - Umma Do Me
6) Mariah - 'Touch My Body' podcast

AUDIO
1) Janet - Rock With U
2) Rihanna and Ne-Yo - Hate That I Love You
3) Ne-Yo - Because Of You
4)) Nas - Hip Hop Is Dead
5)) Ludacris - Money Maker
6)) Fabolous - Diamonds
7) Playaz Circle - Duffle Bag Boys

Sony Ericsson mobile music is all about choice, flexibility and freedom and its support for the latest in new music is reflected through its exciting range of Walkman® phones. Its first Walkman® phone was launched back in August 2005 and by the end of Q4, 2007, 57 million Walkman® handsets had been sold worldwide. page << 1 2 >>