Duran Duran Make Internet History And Create Virtual Universe
Duran Duran are thrilled to be the first band to become citizens of Second Life and are rehearsing now for our first concert there in the coming months. I think I can safely say that it will be filled with surprises".
Duran Duran will become the first major, band in the world to have a virtual world presence; and the group will make history in a few weeks with the first, live, concert by a pop avatar band performed by the group's actual members.
The band has appointed London virtual world designers Rivers Run Red to create the five Duran Duran avatars and the band's bespoke universe.
Creative Director Justin Bovington said: 'This heralds a new era in how branded content is being developed. For the first time a major international band is using a virtual world as a branded, immersive experience. We're working directly with the band members to ensure fans get the ultimate Duran Duran experience'.
The project, which launches officially later this month, is the centre-piece of a new online strategy for the band designed by the London-based 3003
page << 1 2 3 >>
Also See: ilikemusic.com
Bookmark & Share:
Jacbob: ilikemusic because... It's very VERY good
Sharleen Spiteri: ilikemusic because... it takes me to places that life can't
Jay Sean: ilikemusic because... It’s the soundtrack to my life.
FRANKYNERO: ilikemusic because... its the only way i can really express myself
BERNARD: ilikemusic because... IT MAKES ME RELAX GET ENJOYED AND HAVE A PIECE OF MIND AND FUN
Kano: ilikemusic because... It brings people together. It makes people smile and dance, it makes people happy. I like the energy it gives off.
Omid16B: ilikemusic because... It makes me feel whole and makes me feel like I have my feet on the ground. It makes me feel love again and reminds me of what we are. It allows me to express myself.
lolo: ilikemusic because... music is where some people display affection, show emotions and actually showing off who they are and their thinking. it is special unlike anything cos it goes out and never comes in back but in others.
