Duran Duran Make Internet History And Create Virtual Universe

Group, Duran Duran's strategic marketing agency, which will also include a one-stop, global mobile downloads shop and a new, state-of-the-art band website, in the run-up to the release of their upcoming band's new Epic Records album in the New Year.

"No artist has ever done anything like this before" said 3003 Group President Peter Wells Thorpe. "The five members of Duran Duran will actually live a second life 'in-world', controlling their own avatars live and doing things ordinary pop stars can only dream about in the real world. We're asking each of the G8 embassies in London if they will officially recognise the band's new dual nationality and second passports and are hopeful of a positive outcome, at least from the UK, USA and Japan, in the next few weeks".

The Duran Duran virtual world project is just the latest in a series of pioneering uses, by the band, of revolutionary new technologies throughout their real world career, including being the first group to shoot a music video on location ['Save A Prayer', 'Hungry Like The Wolf', 'Lonely In Your Nightmare] with director Russell Mulcahy, in 1982; the first band to use live video cameras and videoscreens in their concerts, on their 1984 US
tour; the first artists to make a song available for digital download on the web ['Electric Barbarella'] in 1997; and the first band to produce a pop video made entirely using Macromedia Flash software.page << 1 2 3 >>