Grum - 2D Barcode Imagery

The best artists in the world start from the ground up. You see a tiny review, you hear about them from your friends, then you see something in the street. A flyer, sticker, poster, something; connections are made.

That was fine when there was a record store on every High Street. When an artist connected, picking up their record was as simple as buying a loaf of bread. The internet has completely changed all that. It might be far easier to get hold of your new favourite single but some of the connections have been lost. Who even knows what most single covers look like? Who remembers the flyer when they're browsing the blogs?

Grum, the UK's most important new dance producer is the first artist to change all that, revolutionising the way the public interact with music. You see one of his posters on the street and you can instantly hear his music on your phone, like you were listening to the radio. If you have an iPhone, you can buy it too. By utilising 2D Barcode imagery in all the artwork for his forthcoming singles, debut album and all their accompanying street level poster campaigns, Grum is at the forefront of a genuine paradigm shift.
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