Hugo Urban Rules
Joe, Sway, Terri Walker & Scratch Partner With HUGO

HUGO Fragrances are launching a mission, in collaboration with urban music legends such as Joe, Sway, Terri Walker & Scratch, to invest in the very best and most deserving new urban music talent. The multi-faceted programme will educate, develop and showcase future Hip Hop and R&B artists from all over the UK.

HUGO Fragrances have assembled a panel of leading urban artists including Joe, Sway and industry moguls including Mervyn Lynn - VP of Sony BMG Urban, Lawrence Lartey - Contributing Editor of Touch and Hattie Collins - Editor of RWD magazine, to reach out to unheard rappers, vocalists and urban bands via a series of development workshops. These will take place in London, Manchester and Birmingham where HUGO hope to uncover the next Jay-Z, Dizzee Rascal, Jamelia or The Neptunes.

HUGO URBAN RULES goes live from the 14th August with the launch of the website, www.hugofragrances.com. Budding artists will upload their demo or post it in for consideration by the panel of ears who will sift through and invite the most deserving to workshop sessions in their area[i]. The London workshops will take place from the 23rd September[ii] whilst the Birmingham workshops are scheduled to take place in January 07 and Manchester in April 07.[iii]
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