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Joe, Sway, Terri Walker & Scratch Partner With HUGO

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Hugo Urban Rules
Joe, Sway, Terri Walker & Scratch Partner With HUGO

· be part of a nationwide PR campaign
· be professionally photographed
· receive one on one advice from industry insiders

Sway is 100% behind the venture and says, "HUGO URBAN RULES is a really good idea. All new musicians need a helping hand to get their chance. I'm pleased to be a part of it." Terri Walker adds, "HUGO Fragrances are giving young musicians a once-in-a-lifetime opportunity and I am delighted to be involved with HUGO URBAN RULES to find and profile new talent."

MTV Base will create a film on each region to shine the spotlight on the best new artists as well as the urban music scene in their area. The film, to be shown on MTV UK as well as Base, will be hosted by Trevor Nelson and will provide the artists with a fantastic opportunity to promote themselves and their unique sound to an awesome new audience.

Galaxy Radio are creating a dedicated show for the Birmingham and Manchester concerts whilst Kiss FM are promoting the London event which added to the national PR coverage in titles such as RWD, Touch and Blowback will help introduce the chosen talent to a giant new audience.

Only those with extreme talent, ultimate confidence, rhythm and soul plus a god-given ability to dance will make it through to HUGO URBAN RULES! The chosen artist from each region will be the embodiment of the HUGO urban man or woman, oozing attitude, style, originality and personality, whilst readily embracing a sense of fun and adventure.

Chris Chinaloy, brand manager for HUGO Fragrances at P&G Prestige Products, says

"HUGO URBAN RULES is a perfect match for HUGO Fragrances. HUGO Fragrances are for people with attitude, who live life by their own terms, who don't simply break rules, but create their own. HUGO wanted to invest in urban culture and by creating HUGO URBAN RULES, have given the community the opportunity to work with some of the best in the business to discover a fresh new talent."page << 1 2 3 >>

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