Ibiza Rocks - Mallorca Rocks Expansion For 2010

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Ibiza Rocks will further expand the brand with the opening of a second destination concept hotel in 2010. The 330 room Mallorca Rocks Hotel, situated in Magaluf, will be based on the same successful model as the Ibiza Rocks Hotel, encapsulating a whole lifestyle under one roof, including up to six gigs at the hotel during it's opening season.

As the unrivalled innovator of Ibiza's live music scene, Ibiza Rocks has challenged and changed perceptions of Ibiza since launching controversially in 2005. Now an institution on the island and one of Europe's hottest music events, Ibiza Rocks consistently boasts an A-list live line up, which has previously included MGMT, Arctic Monkeys, Kasabian, Vampire Weekend, The Enemy and Dizzee Rascal, plus breakthrough bands and cutting edge DJ's.

The Ibiza Rocks Hotel opened its rock 'n' roll doors in 2008 and quickly became THE biggest youth hotel on the island, offering flexible travel packages and putting guests at the epicentre of the action for the weekly live gigs. Shortlisted for 'Best Overseas Festival' at this years' UK Festival Awards, it's a double celebration as Ibiza Rocks announce its new arrival.

Magaluf is the biggest youth resort in the Mediterranean and it's about to get its biggest makeover! The live music line up at the Mallorca Rocks Hotel (formerly Hotel Tropico Magaluf) will be revealed early next year and like the flagship Ibiza Rocks Hotel, guests can expect to see some of the world's best acts playing live under the stars in the hotel's courtyard throughout the summer. Eventually, the gigs will run weekly and many of the acts booked will perform at both Mallorca Rocks and Ibiza Rocks within 48 hours.

Whilst Ibiza Rocks will retain its role of booking cutting edge DJ's and breakthrough bands as well as established acts in order to cater for its music savvy crowd, Mallorca Rocks will initially focus more on higher profile festival acts, in the aim of creating a regular, quality live event in Magaluf and rejuvenating the islands music scene. Hotel visitors can also expect the best in daytime entertainment and partnerships with established club brands are expected to be announced shortly.

Andy McKay, Promoter said: "We are an unrivalled youth focused brand, providing great quality accommodation and entertainment at great value. Most of all, we provide something relevant to a new generation of live music loving holidaymakers. Having pioneered the social rejuvenation of Ibiza with Ibiza Rocks, we want to emulate this success in Mallorca and make quality live music much more accessible, giving our target audience better value, flexible travel and ultimately, more choice."

Further details regarding line up and booking information will be revealed in the coming weeks.
www.ibizarocks.com/mallorcarockshotel

Also See: ilikemusic.com

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