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Indy Music Awards To Reward London's Unsung Heroes

The INDY Music Awards, the UK's first exciting and dynamic new awards scheme to fully recognise and reward the independent venues, promoters and artists that are the lifeblood of the grassroots music scene will take place at London's Clapham Grand on May 15th 2007.

In an increasingly digital age which allows bands to communicate directly with their audience and fans to hear music for free, experts are predicting the demise of the mainstream music industry while real value will still exist through the experience of live performances. For these reasons the live independent sector is more vital than ever to enable bands to thrive and evolve.

The INDY Music Awards not only recognise this but are unique in highlighting and raising awareness of the significant relationship between venues, promoters and the great wealth of undiscovered talent that exists within this country. While there are countless unsigned schemes and initiatives in the UK, few of them actually empower, reward or make a difference to the key people that keep the independent sector healthy and vibrant. The INDY Music Awards will readdress this.

Categories for the awards include best independent venue and fan of the year with artist award categories spanning at least six different musical genres. 60 of London's top independent venues and promoters have nominated over 200 of the best bands (out of an estimated 30,000) that have performed in their venues over the past year, while thousands of votes have already been cast by fans via the dedicated website www.indyawards.co.uk.
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