Take That - Play.com Official Tour Sponsors

Play.com has announced that it has secured the exclusive headline sponsorship of Take That's forthcoming The Circus Live tour, which starts on June 5 2009 in Sunderland at the Stadium of Light and finishes with an unprecedented four sell out nights at London's Wembley Stadium.

As well as engaging the thousands of tour guests through significant brand presence at each of the venues, Play.com will use the partnership to bring extensive value to its seven million customers online.

Play.com will host a series of exclusive short films, featuring edits of the live performances and footage shot backstage. In addition, Play.com customers will be able to purchase exclusive formats of the new single Said It All and also exclusively pre-order a Play.com version of the live tour DVD via www.play.com/takethat.

Play.com will be giving away tickets to the sold out tour through the site and its various social media channels, including general admission and VIP tickets, as well as money-cant-buy access to a pre-tour show, the band's final dress rehearsal before opening night.
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