Take That The Circus Live: iTunes Pass

Polydor is feeding demand for exciting new digital music products by unveiling the UK's first-of-a-kind Take That The Circus Live: iTunes Pass on May 21st which will offer fans behind-the-scenes access to the fastest selling tour in UK history via a series of exclusive downloads available from the iTunes Store (www.itunes.co.uk).

The Take That The Circus Live: iTunes Pass delivers fans exclusive live recordings, dedicated video footage, bonus materials, and interviews with the band as they head out on their UK stadium tour. The downloads will be delivered in 12 instalments over six weeks for a one-off payment of £4.99 from the iTunes Store.

The lion's share of the content is due to be created "live" as the tour unfolds, so fans who sign up can expect backstage footage from every city on the Circus tour, interviews with the band, three live audio tracks from the tour mixing desk including the new single Said It All plus a PDF souvenir booklet. All the content will be exclusive to Take That Pass holders. In addition the first 8,000 to sign up will be able to apply for a laminate with a unique code allowing the owner to download an additional song from the Take That catalogue.

The Take That The Circus Live: iTunes Pass will launch on the iTunes Store on May 21st with an introductory trailer featuring the band. The first exclusive instalment will be sent out to Pass holders through the iTunes Store on June 6th - the day after the first date of their record breaking UK stadium tour that will see the band play to over a million people. The rest will be rolled out throughout the tour, culminating in a final download just after the last Wembley Stadium show at the start of July after which the full package will be available to download until August 31st.

Take That have now sold over two million copies of their most recent album 'The Circus' cementing the greatest comeback in UK history. Their album and next single 'Said It All' are both available to download now on iTunes.