Yoav - Beautiful Lie

In his teens Yoav began to focus on his own songwriting and by the time he finished high school at 18, he was regularly demo-ing his songs in local studios.

After a year at university and a stint in London, Yoav relocated to New York when a record executive offered him a development deal. However, after countless gigs in NYC's clubland Yoav stumbled upon a new direction and began creating different beats and sounds with his guitar.



This new, beat-driven sound proved to be a hit back in Yoav's hometown of South Africa but was 'too unique' for the US market. Returning to the UK, early recordings quickly attracted the attention of new label Field Recordings. A deal was signed and Yoav made 'Charmed & Strange' in Oxford and Montreal. Every note of it is played, teased, tapped and pounded out of his guitar.

The album opens with the hypnotic Adore Adore, followed by Club Thing, a seductive tale of clubland excess in which Yoav proves he only needs his trusty acoustic to compete with Timbaland's beat-making. From there, one darkly uplifting song trips into another. One By One is a sighing eulogy to friends lost too early to responsibility; the yearning first single Beautiful Lie muses on disintegrating relationships and hidden truths; the groove-laden Yeah, The End paints a vivid picture of impending apocalypse; and the album is rounded off by a gorgeous, slowed down cover of the Pixies' Where Is My Mind? that could tear a heart at a hundred paces.

'Charmed & Strange' is an album that sounds unlike anything else around, edgy and original, but with the tunes to light up daytime radio.page << 1 2 >>