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Feist - 1234 - Star of iPod Nano campaign
Feist has soundtracked the worldwide launch ad of the new iPod Nano video player. This is a great result for Feist and, as you would expect with such a high visibility campaign, has significantly raised her profile and sales of the song and her album, "The Reminder".
Patrick Daughters (director) has won a CAD for Best International Video Of The Year for Feist's '1234', beating the likes of Gnarls Barkley and OkGo (with their huge viral successes). The judges were especially wowed at the skill of '1234' being completed in one single continuous shot.
Here's the making of the video
'1234' was Patrick's 3rd collaboration with Feist, having previously directed ' Mushaboom' and ' My Moon My Man'. His other videos include Yeah Yeah Yeahs' 'Maps', Kings Of Leon 'The Bucket', The Futureheads 'Hounds of Love', Bright Eyes 'Four Winds' and many more.
'1234' has had over 1 million plays on Youtube, and has even inspired copycat versions. Check out this high school student's sterling attempt with her classmates here.
Having sold close to 300,000 albums Stateside, Feist is on the cusp of breaking the US in a major way, with '1234' recently used on the HBO fall season trail.
Her most recent US appearance saw Feist and her choir of indie allstars wowing the Late Show With David Letterman - check it out here.
Also See: ilikemusic.com















Ricky Cole (ricksta productions): ilikemusic because... it lets me express the way iam,and how i stand in life,my music is me!
lolo: ilikemusic because... music is where some people display affection, show emotions and actually showing off who they are and their thinking. it is special unlike anything cos it goes out and never comes in back but in others.
Alison, A Fine Frenzy: ilikemusic because... It makes life beautiful.
Robyn: ilikemusic because... It’s the way I want to express myself. It’s not a choice. It’s just always been there. It’s just what I do.
Jarrah waia: I like music coz iam a dancer and i rip it up
Craig David: ilikemusic because... It’s all me
robbie: ilikemusic because... my friends say its cool
Leon Jean-Marie: ilikemusic because... It transcends. It really creates emotion with someone. That feeling it gives you, it goes through boundaries. To create something, it just breaks through all the walls. When you connect with a song, that is it, that is magic isn't it?
