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Pet Shop Boys - Disco 4 / Integral

Pet Shop Boys signal the release of 'Disco 4,' the fourth album in a continuing series, with a groundbreaking video for the politically-inspired new track 'Integral.' Picking up on the song's themes of ID cards and the erosion of civil liberties by the government, Pet Shop Boys have worked with new creative group the Rumpus Room to conceive and create a sinister mix of surveillance type footage and information technology as content for their new music video.

Embedded in this dystopian film are single frames of Quick Response (or QR) Code, a new barcode technology which works in a similar way to supermarket checkout scanners. For the first time ever, Pet Shop Boys fans will be able to access embedded codes linking to featured websites simply by pausing the video on the QR Code frame and taking a snapshot with their mobile camera.

The video has over 100 QR-Codes that are subliminal when watched in real time, but accessible to interact with if you navigate through the film using time controllers. The QR-Codes are organised into sections that relate to specific issues of civil liberties.
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