Yoav - Club Thing

Everything about YOAVs upward trajectory so far has been a mixture of the charmed and the strange. Born in Romania to an architect that studied under Le Corbusier, raised in South Africa with his opera singer mother in a household where pop music was banned, YOAV spent 5 years in New York before his UK pop career started.

At the age of 19, his demo landed in the hands of a US record exec and the geeky teenager from Cape Town was flown out to the Big Apple on a development deal. Ditching the glasses he worked as a model to get a work permit while he evolved his unique musical style. When that style became too idiosyncratic for their tastes, he moved to London and was instantly snapped up by Rollo Armstrongs new label Field Recordings.

YOAVs fascination with New Yorks hip hop and house music blended with his poetic songs. He recreated synth sounds and drum beats by tapping and teasing his guitar and feeding the noises through a loop station. The resultant sound, a one-man Timbaland band as its been described, is shown in all its hooky glory with Club Thing.
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