Amerie and Unklejam Take Part in Hugo Urban Rules London

HUGO URBAN RULES, the highly acclaimed music programme from HUGO Fragrances is returning to London on the 3rd and 4th of December to reach out and invest in new talent. This multi-faceted campaign has been designed to give one budding artist or band the chance to get their music recorded and released and to appear on stage at an exclusive showcase event filmed by MTV.

HUGO Fragrances have enlisted Amerie, the world famous RnB star, to spearhead the forthcoming London round of HUGO URBAN RULES; a second event will take place in Manchester in Spring 08. Following in the footsteps of Jamelia and Amy Winehouse, Amerie will take the campaign into its second year alongside a panel of industry experts including Sony BMG's Mervyn Lyn (Vice President of A&R & Business Development RCA); Galaxy FM's Steve Sutherland and Radio 1 Xtra's Twin B.

Upcoming artists are encouraged to send in demos to the campaign website www.hugofragrances.com/urbanrules (closing date 16/11/07). Approximately fifteen of the most talented will be invited to a two day session of masterclasses and auditions, receiving expert tuition on subjects such as:
 Vocal coaching from Don-E, producer for the likes of Beverley Knight and Grace Jones
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