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Amerie and Unklejam Take Part in Hugo Urban Rules London

HUGO URBAN RULES, the highly acclaimed music programme from HUGO Fragrances is returning to London on the 3rd and 4th of December to reach out and invest in new talent. This multi-faceted campaign has been designed to give one budding artist or band the chance to get their music recorded and released and to appear on stage at an exclusive showcase event filmed by MTV.

HUGO Fragrances have enlisted Amerie, the world famous RnB star, to spearhead the forthcoming London round of HUGO URBAN RULES; a second event will take place in Manchester in Spring 08. Following in the footsteps of Jamelia and Amy Winehouse, Amerie will take the campaign into its second year alongside a panel of industry experts including Sony BMG's Mervyn Lyn (Vice President of A&R & Business Development RCA); Galaxy FM's Steve Sutherland and Radio 1 Xtra's Twin B.

Upcoming artists are encouraged to send in demos to the campaign website www.hugofragrances.com/urbanrules (closing date 16/11/07). Approximately fifteen of the most talented will be invited to a two day session of masterclasses and auditions, receiving expert tuition on subjects such as:
 Vocal coaching from Don-E, producer for the likes of Beverley Knight and Grace Jones
 Stage-craft from Isaac "Turbo" Baptiste - choreographer & tour performer with the likes of Will Smith and Madonna
 Artist Q&A - a personal insight from Amerie and UnkleJam into their experiences of the music industry

Amerie, Mervyn Lyn and Steve Sutherland will choose a winner to record a single with a reputable production company and to perform at the London showcase event, warming up for Amerie and Unklejam. Taking place at Neighbourhood on December 4th, music fans can register for free tickets at www.hugofragrances.com/urbanrules where they can also request free fragrance samples. Just 500 will be invited to attend this exclusive event where they will receive drinks and a fragrance goody bag containing Hugo Fragrances created for individuals who live life on their own terms with irreverence.

HUGO URBAN RULES brings young people into contact with their musical heroes and the kind of senior music industry figures they could only aspire to meet. In the words of Amerie, "I look forward to being a part of Hugo Urban Rules because giving artists a chance to shine is a wonderful way to help others, just as I've been helped on my journey!"

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Related links:

1. MOBO Award Winners 2007
2. Steve Sutherland chats to I Like Music
3. Terri Walker chats to I Like Music
4. Sway chats to I Like Music