Jay Sean - Ride It

After a 3 year break, Jay Sean returns on 21st January with the single 'Ride It,' a sleek fusion of shimmering Eastern strings, enticing percussion and seductive vocals. The first track to be taken from upcoming album 'My Own Way,' released 31 March, it features productions from fresh new British production team, Sampson Productions, along with top-notch production from New York posse J-Remy and Duro.

Jay on 'Ride It': "It started off with me f***ing about in the studio with a rap, jumping around like a joker. It's all about the games people play across the dancefloor on a night out - how you can catch someone's eye and accept a challenge that lasts the rest of the evening. We put it up on the internet early '07 and it blew up!" The underground frenzy highlighted by the video to 'Ride It' being viewed over 500 000 times on YouTube from leaked demos in little over 4 weeks.

Jay's debut single 'Dance With You,' released in '03, was recorded with top cutting-edge producer Rishi Rich, peaking at number 12 in the UK charts and establishing Jay as a serious new talent. His debut album 'Me Against Myself' consolidated expectations and went on to chart within the UK top 30, with further singles ('Eyes On You' and 'Stolen') hitting numbers 6 and 4.
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